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  APRIL-MAY 2004 THE ON-LINE PUBLICATION OF THE FOREIGN CORRESPONDENTS' CLUB, HONG KONG

   
 
  MEDIA
Where Have All the Corros Gone?

The number of mainstream foreign correspondents is declining and the future of foreign correspondence is under threat. What is happening in the field, what are the causes and what does the future hold? Shanghai-based journalist, Fons Tuinstra, comments.


“Reuters and Bloomberg are dinosaurs that will become obsolete in two to three years,” predicted XFN managing director, Graham Earnshaw, back in August 2003 at a meeting of the Shanghai Foreign Correspondents’ Club.

Both the established newswires have lost their technological competitive advantage of being able to deliver their news in real time to their customers, said Earnshaw. Since the end of the 1990s, the internet has made it possible for others, including XFN (Xinhua Financial Services), to do the same.
The worldwide operations of the traditional newswires, deploying a large number of journalists, puts a high burden on operations, a burden that dates from the days when they mainly served the media.

XFN, which acquired AFX-Asia, last year, focuses on the lucrative financial markets only.

Earnshaw, who belongs to a group of experienced Reuters journalists who retired in the second half of the 1990s, has 30 years of journalistic experience in Asia and if it wasn’t for him and two other Reuters’ veterans, we may have dismissed this newcomer. But Earnshaw knows what he is talking about. Xinhua’s lack of credibility outside China is greatly compensated by that of the former Reuters journalists.

Other signals indicate times are not favourable for the traditional foreign correspondent. Last summer I cancelled my last hardcopy media subscription. Living in China, it was easier and cheaper to get all information online, although media companies are supposed to pay my rent.

In Shanghai we assumed the economic crisis was to blame for the stagnation in the number of foreign correspondents in the rapidly expanding city. A continuous stream of major events, including 9/11 and the wars in Afghanistan and Iraq, gave us reason to believe that we were living in extraordinary times and that when the crises were over, things would return to normal.

Survival tactics were deployed. Colleagues joined emerging low-budget local media operations or trade publications to survive the crisis. Colleagues from Hong Kong sought refuge in Shanghai and Beijing. Others had to widen their beats to cover larger parts of Asia.

The Foreign Correspondents’ Club, Hong Kong experienced a drop in the number of correspondent members from over 400 in the 1997 handover year to 170 in the spring of 2003. But the number of journalist-members of the Foreign Correspondents’ Club Japan (FCCJ) fell less dramatically from 361 in December 1998 to 340 in November 2003, reports Bob Neff, who is in charge of membership at the FCCJ. “But the biggest plunge happened already in the mid-1990s,” said Neff in an e-mail. “The advertising slump in the U.S. over the past few years exacerbated this.”

The number of foreign correspondents based in Bangkok also fell in the 1990s and now totals about 100. The link between the downturn in foreign correspondence and the economic crisis existed mainly in our own perception.

Like a real battlefield, the picture is mixed at best. Africa is almost a no-go area, while Brussels is one example where the number of foreign correspondents is expanding very fast, says Marc van Impe, chairman of the Belgium Press Institute in Brussels. “I get at least three calls per week (from) new colleagues coming to Brussels.”

The presence of NATO and the fast-expanding European Union is behind this increase. “Each new member state in Europe means about 30 new colleagues here in Brussels,” said van Impe.

But a large portion of the news from Brussels is domestic European news as the European Union expands its grip on the member states. Dispatches about the developments in the EU replace reports from the respective capitals in Europe.

There other winners too, such as the New York Times and the Associated Press. “In the decade that I worked for the New York Times the number of foreign correspondents has actually grown from 30 to 50,” said Howard French, the paper’s Shanghai bureau chief.

The Times’s successful syndication service has allowed other major U.S. print media to reduce the costs of foreign correspondence, at the expense of their own voice. French grins when asked about future of foreign correspondence and the growing dominance of his paper. “What an awful thought that would be,” he said.

A second survivor is the Associated Press. The news service set up by search engine Google gives a good overview of what the print media worldwide publish. In theory internet users have an unprecedented access to online print stories from all over the world, varying from radical Islamic voices to the official viewpoints of the Chinese government. But increasingly even the most exotic media rely on the international newswires, in many cases AP. AP has become the McDonald’s of foreign newsgathering: there is not much room for diversity in its menu.

In Europe, only the Financial Times might be said to belong to the same league of survivors.

Otherwise the outlook is grim.

The decline has started earlier than we assumed, and the economic downturn offered a convenient excuse to speed up cost-cutting. Highly profitable media would rather increase their return on equity than the quality of their product.

Sam Jameson, the informal dean of American journalists in Tokyo, arrived in Japan in 1960, initially for the Chicago Tribune, switching to the Los Angeles Times in 1971 where he remained until his retirement in 1996. Of the four correspondents in place in 1996, none now remain.

The U.S. network, ABC, has also closed its entire office. “Iraq is of course a bigger story than the second largest economy in the world,” said Jameson bitterly. “At the LA Times, the return on equity had to go up from eight to 20 percent. That is now dictating the editorial policy, nothing else. We are not talking about a change in reporting, I call it the end of reporting about Japan.”

Other countries and continents are even lower on the media agenda.

It was not the economic crisis, followed by 9/11 and the wars in Afghanistan and Iraq that was behind the reduction in foreign correspondence. Rather it was the end of the Cold War and the disappearance of this ideological conflict between capitalism and communism that triggered the demise in interest in what is happening abroad.

Both consumers of the mass media and editors at foreign desks have less patience with foreign news when it is not coming from a war zone. The “need to know” disappeared from the media agenda together with the collapse of the Soviet Union. “Why should we have an interest in other countries, now we are at war and our soldiers coming back in body bags?” an American media student asked me when I was teaching at a university in Boston last Autumn.

He is not the only one who blames us for not having a story to tell anymore. Our editors do the same. Il Manifesto is the Italian communist newspaper and is owned by the journalists themselves. It offers its foreign correspondents only marginal compensation for their work and its long-serving correspondent, Pio d’Emilia in Tokyo, is not a heavy financial burden. But he says the number of stories he wrote for his paper decreased dramatically from 207 articles in 1997 – his record year – to 87 articles in 2002.

At least d’Emilia is still in Tokyo but he is the only Italian correspondent left. More than half a dozen other Italian reporters left Japan during the 1990s. “Our paper has only two pages for foreign news,” said d’Emilia. “It prefers to have breaking news and not the really stories I can write about the changes in the Japanese middle class.”

What is next, is a question that is not yet asked often enough. The internet and especially webloggers are popping up as alternatives. While they are not the cause of the demise of the classical foreign correspondent, they might offer a viable alternative.

 



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