How do sportsmen excel, entrepreneurs thrive, or individuals achieve their ambition? Drawing on the wisdom of an astonishing array of talented people from elite athletes to top managers, from rulers of countries to rulers of global business empires Alastair Campbell, former chief spokesman and strategist for Tony Blair, used his forensic skills, as well as his own experience of politics and sport, to get to the heart of success.
At an FCC lunch on September 8, Campbell analysed how they deal with unexpected setbacks and new challenges. He judged what the very different worlds of politics, business and sport could learn from one another. And he set out a blueprint for winning that we could all follow.
Campbell knows all about winning: as Tony Blairs chief spokesman and strategist he helped guide the Labour Party to victory in three successive general elections.