How the Restless Generation Will Change Their Country and the World
There are over 400 million millennials in China. Different than their parents, this generation of Chinese young people is impacting every market or political corner they touch…and yet their identity remains misunderstood internationally, particularly by the West. In this talk, Mr. Dychtwald , born in 1990 and author of Young China, will explain how his peer generation is China’s pivot generation, responsible for defining Chinese identity in the modern world. Through a combination of research and stories, Mr. Dychtwald will map out how China’s millennial generation think, act, and buy, as well as how they see themselves, their country, and the world.
Zak Dychtwald is the author of Young China: How the Restless Generation Will Change Their Country and the World. He is the founder and head of research of Young China Group, a think tank and consultancy aimed at creating bold research to deepen understanding of the China’s Young People and the emerging millennial mindset. Mr. Dychtwald , a fluent Mandarin speaker, graduated from Columbia University in 2012 and splits his time between China and the U.S.A.
Speaker: Zak Dychtwald,Founder & Head of Research, Young China Group