Club Lunch: Money Is Made Of Paper
Speaker: Tyler Brûlé
Editor in chief, Monocle
TUESDAY, JUNE 3, 2014
12:45pm – Lunch
1:15PM – ADDRESS
Topic: Money Is Made Of Paper
Tyler Brûlé will provide an overview of the Monocle media model – which emphasizes good quality print, high cover price, high ad rates, and a single global edition. He will take the audience through the launch and the reasons behind the success of this business model.
Mr. Brûlé is Editor in chief of Monocle. He is also founder and chairman of Winkreative. Born in Canada and based in the UK, Tyler Brûlé began his career as a reporter for the BBC, before turning to print journalism where he wrote for The Guardian, Stern, The Sunday Times and Vanity Fair. Distributed in over 65 countries, Monocle includes a network of over twenty correspondents, six bureaus and an expanding mix of video and audio programming, as well as two seasonal newspapers per year. At the same time, Monocle has created a unique retail model with freestanding shops in London, Hong Kong, Tokyo, New York and Toronto, along with an e-commerce site, monocle.com.
In 2011, the speaker was awarded Ad Age’s ‘Editor of the Year’ trophy. In 2012, Monocle was named ‘Best brand for living the good life’ in Ad Week’s annual ‘Hot List’. Mr. Brûlé is also a regular columnist for the Financial Times.