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Club Online Zoom Event – Startups and Substack: How to Build Your Media Brand During a Pandemic

Date: 21 Oct 2021 08:00 PM — 09:00 PM | Venue:

Startups and Substack: How to Build Your Media Brand During a Pandemic
Thursday, October 21, 2021
8pm HKT on Zoom
The coronavirus pandemic has upended the world of work and thrown inequality into sharp relief. At the same time, it has also presented a unique set of difficulties for the media industry, which was already suffering from declining ad revenue and readership. In Asia, however, smaller outfits are finding ways to keep their business models alive. What does it take to keep a startup running in uncertain times? What are some tactics to boost engagement? And how can journalists expand their individual platform’s presence in the region? Substack newsletter writers Erin Cook of Dari Mulut ke Mulut and Tanmoy Goswami of Sanity, as well as Alan Soon, co-founder of the startup Splice Media, will discuss the challenges they’ve faced while building their brands and the lessons they’ve learned over the past year. Moderated by Clare Hollingworth Fellow Jennifer Creery.
Panelists include:

Erin Cook writes Dari Mulut Ke Mulut, a weekly newsletter following developing stories and emerging trends from across the Southeast Asia region. The newsletter is particularly interested in ASEAN and relations between members, as well as youth movements and elections. Erin is also a freelance writer whose work can be found in the Lowy Institute’s Interpreter, Coconuts’ Indonesia Intelligencer and The Diplomat.
Tanmoy Goswami is founding editor of Sanity by Tanmoy, India’s first independent mental health journalism platform. As part of his lived experience advocacy, Tanmoy co-facilitates suicide reporting workshops for journalists and speaks to medical students and business leaders about the many intersections of mental health. He is an advisor to Project SIREN, a pioneering initiative to evaluate the quality of suicide reporing in the media. Before turning to mental health journalism, Tanmoy headed the editorial desk at Fortune India magazine, where he won the IE Business School Prize for Economic Journalism in Asia, and was associate editor of Economic Times Prime.
Alan Soon started Splice Media to help drive the transformation of Asia’s media industry, and he believes that we’re in a golden age of media in which the mass media model is being replaced by niche startups serving smaller but highly engaged communities. Splice’s mission is to support the growth and sustainability of these media startups across Asia by reporting on their work, training them or advising them as consultants. Alan has worked in media for over two decades, including radio, TV, newswires, a magazine and online. He started out on the production side as a journalist, and later had the privilege of running what was then Asia’s biggest digital news operations at Yahoo.


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